one annotation

McLuhan, M. and Q. Fiore (1967). "The medium is the message." New York: Bantam Books.

In this book Marshall McLuhan talks about how the media is what shapes how we live today. He says that it is not what the media transports to us, but rather, the actual technology in itself. In this book McLuhan speaks of how the printed media have nothing on the technological media and even though we do not notice it initially we have all fallen victim to the changes.